{ "name": "HelpWin Booking Index", "publisher": "HelpWin", "url": "https://helpwin.net/guides/booking-index", "published": "2026-10-24", "modified": "2026-10-24", "note": "Counts only. Two Ohio metros. Not a national figure. Toledo websites were tested for a booking path; Cleveland websites have not been, so its booking fields are null.", "definitions": { "listings": "Google Places listings returned for a trade's searches in the metro.", "listings_no_website": "Listings that show no website.", "established_websites_tested": "Websites of established businesses (not a chain, own domain, enough Google reviews) whose homepage loaded for the crawler.", "established_no_booking_path": "Tested homepages showing no booking tool and no booking wording." }, "metros": [ { "metro": "Toledo", "state": "Ohio", "listings_collected": "2026-05-29", "websites_tested": "2026-08-04", "listings": 4426, "listings_no_website": 989, "listings_no_website_pct": 22, "listings_social_page_only": 102, "established_websites_tested": 1663, "established_no_booking_path": 859, "established_no_booking_path_pct": 52 }, { "metro": "Cleveland", "state": "Ohio", "listings_collected": "2026-05-30", "websites_tested": null, "listings": 1324, "listings_no_website": 454, "listings_no_website_pct": 34, "listings_social_page_only": 34, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null } ], "trades": [ { "metro": "Toledo", "trade": "Appliance repair", "listings": 26, "listings_no_website": 5, "listings_no_website_pct": 19, "listings_social_page_only": 0, "established_websites_tested": 14, "established_no_booking_path": 6, "established_no_booking_path_pct": 43 }, { "metro": "Toledo", "trade": "Auto repair", "listings": 120, "listings_no_website": 54, "listings_no_website_pct": 45, "listings_social_page_only": 3, "established_websites_tested": 45, "established_no_booking_path": 14, "established_no_booking_path_pct": 31 }, { "metro": "Toledo", "trade": "Auto body", "listings": 71, "listings_no_website": 36, "listings_no_website_pct": 51, "listings_social_page_only": 4, "established_websites_tested": 13, "established_no_booking_path": 7, "established_no_booking_path_pct": 54 }, { "metro": "Toledo", "trade": "Auto glass", "listings": 26, "listings_no_website": 7, "listings_no_website_pct": 27, "listings_social_page_only": 0, "established_websites_tested": 11, "established_no_booking_path": 6, "established_no_booking_path_pct": 55 }, { "metro": "Toledo", "trade": "Auto parts", "listings": 88, "listings_no_website": 11, "listings_no_website_pct": 12, "listings_social_page_only": 0, "established_websites_tested": 24, "established_no_booking_path": 21, "established_no_booking_path_pct": 88 }, { "metro": "Toledo", "trade": "bakery", "listings": 89, "listings_no_website": 13, "listings_no_website_pct": 15, "listings_social_page_only": 10, "established_websites_tested": 40, "established_no_booking_path": 36, "established_no_booking_path_pct": 90 }, { "metro": "Toledo", "trade": "Barbers", "listings": 96, "listings_no_website": 44, "listings_no_website_pct": 46, "listings_social_page_only": 4, "established_websites_tested": 25, "established_no_booking_path": 4, "established_no_booking_path_pct": 16 }, { "metro": "Toledo", "trade": "Carpet cleaning", "listings": 40, "listings_no_website": 15, "listings_no_website_pct": 38, "listings_social_page_only": 1, "established_websites_tested": 10, "established_no_booking_path": 5, "established_no_booking_path_pct": 50 }, { "metro": "Toledo", "trade": "Car wash", "listings": 57, "listings_no_website": 24, "listings_no_website_pct": 42, "listings_social_page_only": 1, "established_websites_tested": 26, "established_no_booking_path": 24, "established_no_booking_path_pct": 92 }, { "metro": "Toledo", "trade": "Catering", "listings": 50, "listings_no_website": 6, "listings_no_website_pct": 12, "listings_social_page_only": 2, "established_websites_tested": 26, "established_no_booking_path": 20, "established_no_booking_path_pct": 77 }, { "metro": "Toledo", "trade": "Chiropractors", "listings": 80, "listings_no_website": 21, "listings_no_website_pct": 26, "listings_social_page_only": 0, "established_websites_tested": 33, "established_no_booking_path": 9, "established_no_booking_path_pct": 27 }, { "metro": "Toledo", "trade": "communitycenter", "listings": 96, "listings_no_website": 12, "listings_no_website_pct": 12, "listings_social_page_only": 2, "established_websites_tested": 51, "established_no_booking_path": 38, "established_no_booking_path_pct": 75 }, { "metro": "Toledo", "trade": "Concrete", "listings": 53, "listings_no_website": 16, "listings_no_website_pct": 30, "listings_social_page_only": 0, "established_websites_tested": 11, "established_no_booking_path": 6, "established_no_booking_path_pct": 55 }, { "metro": "Toledo", "trade": "consignment", "listings": 34, "listings_no_website": 12, "listings_no_website_pct": 35, "listings_social_page_only": 0, "established_websites_tested": 13, "established_no_booking_path": 11, "established_no_booking_path_pct": 85 }, { "metro": "Toledo", "trade": "Dance studios", "listings": 64, "listings_no_website": 10, "listings_no_website_pct": 16, "listings_social_page_only": 1, "established_websites_tested": 20, "established_no_booking_path": 17, "established_no_booking_path_pct": 85 }, { "metro": "Toledo", "trade": "daycare", "listings": 113, "listings_no_website": 25, "listings_no_website_pct": 22, "listings_social_page_only": 2, "established_websites_tested": 20, "established_no_booking_path": 17, "established_no_booking_path_pct": 85 }, { "metro": "Toledo", "trade": "Dentists", "listings": 105, "listings_no_website": 11, "listings_no_website_pct": 10, "listings_social_page_only": 0, "established_websites_tested": 72, "established_no_booking_path": 8, "established_no_booking_path_pct": 11 }, { "metro": "Toledo", "trade": "Auto detailing", "listings": 72, "listings_no_website": 24, "listings_no_website_pct": 33, "listings_social_page_only": 2, "established_websites_tested": 34, "established_no_booking_path": 19, "established_no_booking_path_pct": 56 }, { "metro": "Toledo", "trade": "Electricians", "listings": 74, "listings_no_website": 26, "listings_no_website_pct": 35, "listings_social_page_only": 1, "established_websites_tested": 14, "established_no_booking_path": 9, "established_no_booking_path_pct": 64 }, { "metro": "Toledo", "trade": "equipmentrental", "listings": 29, "listings_no_website": 2, "listings_no_website_pct": 7, "listings_social_page_only": 0, "established_websites_tested": 8, "established_no_booking_path": 7, "established_no_booking_path_pct": 88 }, { "metro": "Toledo", "trade": "eventvenue", "listings": 59, "listings_no_website": 12, "listings_no_website_pct": 20, "listings_social_page_only": 1, "established_websites_tested": 31, "established_no_booking_path": 20, "established_no_booking_path_pct": 65 }, { "metro": "Toledo", "trade": "Fencing", "listings": 32, "listings_no_website": 5, "listings_no_website_pct": 16, "listings_social_page_only": 3, "established_websites_tested": 13, "established_no_booking_path": 7, "established_no_booking_path_pct": 54 }, { "metro": "Toledo", "trade": "Flooring", "listings": 50, "listings_no_website": 7, "listings_no_website_pct": 14, "listings_social_page_only": 2, "established_websites_tested": 24, "established_no_booking_path": 12, "established_no_booking_path_pct": 50 }, { "metro": "Toledo", "trade": "florist", "listings": 66, "listings_no_website": 10, "listings_no_website_pct": 15, "listings_social_page_only": 3, "established_websites_tested": 18, "established_no_booking_path": 16, "established_no_booking_path_pct": 89 }, { "metro": "Toledo", "trade": "foodbank", "listings": 77, "listings_no_website": 16, "listings_no_website_pct": 21, "listings_social_page_only": 1, "established_websites_tested": 29, "established_no_booking_path": 22, "established_no_booking_path_pct": 76 }, { "metro": "Toledo", "trade": "funeralhome", "listings": 55, "listings_no_website": 6, "listings_no_website_pct": 11, "listings_social_page_only": 0, "established_websites_tested": 22, "established_no_booking_path": 10, "established_no_booking_path_pct": 45 }, { "metro": "Toledo", "trade": "Garage door", "listings": 29, "listings_no_website": 3, "listings_no_website_pct": 10, "listings_social_page_only": 0, "established_websites_tested": 16, "established_no_booking_path": 10, "established_no_booking_path_pct": 62 }, { "metro": "Toledo", "trade": "Gyms and fitness studios", "listings": 88, "listings_no_website": 5, "listings_no_website_pct": 6, "listings_social_page_only": 2, "established_websites_tested": 41, "established_no_booking_path": 25, "established_no_booking_path_pct": 61 }, { "metro": "Toledo", "trade": "Hair salons", "listings": 125, "listings_no_website": 29, "listings_no_website_pct": 23, "listings_social_page_only": 7, "established_websites_tested": 54, "established_no_booking_path": 11, "established_no_booking_path_pct": 20 }, { "metro": "Toledo", "trade": "HVAC", "listings": 77, "listings_no_website": 15, "listings_no_website_pct": 19, "listings_social_page_only": 0, "established_websites_tested": 37, "established_no_booking_path": 15, "established_no_booking_path_pct": 41 }, { "metro": "Toledo", "trade": "Janitorial", "listings": 37, "listings_no_website": 9, "listings_no_website_pct": 24, "listings_social_page_only": 0, "established_websites_tested": 9, "established_no_booking_path": 8, "established_no_booking_path_pct": 89 }, { "metro": "Toledo", "trade": "Junk removal", "listings": 34, "listings_no_website": 1, "listings_no_website_pct": 3, "listings_social_page_only": 1, "established_websites_tested": 17, "established_no_booking_path": 6, "established_no_booking_path_pct": 35 }, { "metro": "Toledo", "trade": "Landscaping", "listings": 62, "listings_no_website": 10, "listings_no_website_pct": 16, "listings_social_page_only": 0, "established_websites_tested": 32, "established_no_booking_path": 28, "established_no_booking_path_pct": 88 }, { "metro": "Toledo", "trade": "laundromat", "listings": 39, "listings_no_website": 15, "listings_no_website_pct": 38, "listings_social_page_only": 1, "established_websites_tested": 19, "established_no_booking_path": 16, "established_no_booking_path_pct": 84 }, { "metro": "Toledo", "trade": "Locksmiths", "listings": 47, "listings_no_website": 3, "listings_no_website_pct": 6, "listings_social_page_only": 0, "established_websites_tested": 11, "established_no_booking_path": 3, "established_no_booking_path_pct": 27 }, { "metro": "Toledo", "trade": "machineshop", "listings": 77, "listings_no_website": 19, "listings_no_website_pct": 25, "listings_social_page_only": 0, "established_websites_tested": 8, "established_no_booking_path": 6, "established_no_booking_path_pct": 75 }, { "metro": "Toledo", "trade": "Martial arts", "listings": 39, "listings_no_website": 2, "listings_no_website_pct": 5, "listings_social_page_only": 2, "established_websites_tested": 16, "established_no_booking_path": 10, "established_no_booking_path_pct": 62 }, { "metro": "Toledo", "trade": "Masonry", "listings": 28, "listings_no_website": 18, "listings_no_website_pct": 64, "listings_social_page_only": 0, "established_websites_tested": 4, "established_no_booking_path": 4, "established_no_booking_path_pct": 100 }, { "metro": "Toledo", "trade": "Massage", "listings": 51, "listings_no_website": 10, "listings_no_website_pct": 20, "listings_social_page_only": 0, "established_websites_tested": 9, "established_no_booking_path": 3, "established_no_booking_path_pct": 33 }, { "metro": "Toledo", "trade": "medicalclinic", "listings": 80, "listings_no_website": 5, "listings_no_website_pct": 6, "listings_social_page_only": 0, "established_websites_tested": 40, "established_no_booking_path": 10, "established_no_booking_path_pct": 25 }, { "metro": "Toledo", "trade": "medspa", "listings": 39, "listings_no_website": 3, "listings_no_website_pct": 8, "listings_social_page_only": 0, "established_websites_tested": 22, "established_no_booking_path": 6, "established_no_booking_path_pct": 27 }, { "metro": "Toledo", "trade": "Movers", "listings": 43, "listings_no_website": 12, "listings_no_website_pct": 28, "listings_social_page_only": 0, "established_websites_tested": 12, "established_no_booking_path": 7, "established_no_booking_path_pct": 58 }, { "metro": "Toledo", "trade": "Music lessons", "listings": 40, "listings_no_website": 5, "listings_no_website_pct": 12, "listings_social_page_only": 0, "established_websites_tested": 16, "established_no_booking_path": 7, "established_no_booking_path_pct": 44 }, { "metro": "Toledo", "trade": "Nail salons", "listings": 99, "listings_no_website": 34, "listings_no_website_pct": 34, "listings_social_page_only": 2, "established_websites_tested": 33, "established_no_booking_path": 5, "established_no_booking_path_pct": 15 }, { "metro": "Toledo", "trade": "Notaries", "listings": 57, "listings_no_website": 7, "listings_no_website_pct": 12, "listings_social_page_only": 0, "established_websites_tested": 15, "established_no_booking_path": 10, "established_no_booking_path_pct": 67 }, { "metro": "Toledo", "trade": "Oil change", "listings": 38, "listings_no_website": 3, "listings_no_website_pct": 8, "listings_social_page_only": 0, "established_websites_tested": 10, "established_no_booking_path": 4, "established_no_booking_path_pct": 40 }, { "metro": "Toledo", "trade": "Optometrists", "listings": 102, "listings_no_website": 9, "listings_no_website_pct": 9, "listings_social_page_only": 0, "established_websites_tested": 56, "established_no_booking_path": 13, "established_no_booking_path_pct": 23 }, { "metro": "Toledo", "trade": "Painters", "listings": 48, "listings_no_website": 17, "listings_no_website_pct": 35, "listings_social_page_only": 1, "established_websites_tested": 13, "established_no_booking_path": 10, "established_no_booking_path_pct": 77 }, { "metro": "Toledo", "trade": "Pest control", "listings": 30, "listings_no_website": 3, "listings_no_website_pct": 10, "listings_social_page_only": 0, "established_websites_tested": 13, "established_no_booking_path": 8, "established_no_booking_path_pct": 62 }, { "metro": "Toledo", "trade": "Pet grooming", "listings": 77, "listings_no_website": 13, "listings_no_website_pct": 17, "listings_social_page_only": 7, "established_websites_tested": 30, "established_no_booking_path": 19, "established_no_booking_path_pct": 63 }, { "metro": "Toledo", "trade": "petstore", "listings": 42, "listings_no_website": 8, "listings_no_website_pct": 19, "listings_social_page_only": 0, "established_websites_tested": 19, "established_no_booking_path": 12, "established_no_booking_path_pct": 63 }, { "metro": "Toledo", "trade": "Photographers", "listings": 72, "listings_no_website": 11, "listings_no_website_pct": 15, "listings_social_page_only": 0, "established_websites_tested": 24, "established_no_booking_path": 9, "established_no_booking_path_pct": 38 }, { "metro": "Toledo", "trade": "physicaltherapy", "listings": 105, "listings_no_website": 10, "listings_no_website_pct": 10, "listings_social_page_only": 0, "established_websites_tested": 47, "established_no_booking_path": 16, "established_no_booking_path_pct": 34 }, { "metro": "Toledo", "trade": "Plumbers", "listings": 54, "listings_no_website": 15, "listings_no_website_pct": 28, "listings_social_page_only": 1, "established_websites_tested": 28, "established_no_booking_path": 16, "established_no_booking_path_pct": 57 }, { "metro": "Toledo", "trade": "preschool", "listings": 48, "listings_no_website": 8, "listings_no_website_pct": 17, "listings_social_page_only": 0, "established_websites_tested": 3, "established_no_booking_path": 1, "established_no_booking_path_pct": 33 }, { "metro": "Toledo", "trade": "Roofing", "listings": 69, "listings_no_website": 10, "listings_no_website_pct": 14, "listings_social_page_only": 0, "established_websites_tested": 33, "established_no_booking_path": 14, "established_no_booking_path_pct": 42 }, { "metro": "Toledo", "trade": "selfstorage", "listings": 73, "listings_no_website": 7, "listings_no_website_pct": 10, "listings_social_page_only": 0, "established_websites_tested": 33, "established_no_booking_path": 31, "established_no_booking_path_pct": 94 }, { "metro": "Toledo", "trade": "signshop", "listings": 46, "listings_no_website": 6, "listings_no_website_pct": 13, "listings_social_page_only": 1, "established_websites_tested": 15, "established_no_booking_path": 12, "established_no_booking_path_pct": 80 }, { "metro": "Toledo", "trade": "smokeshop", "listings": 83, "listings_no_website": 39, "listings_no_website_pct": 47, "listings_social_page_only": 6, "established_websites_tested": 30, "established_no_booking_path": 22, "established_no_booking_path_pct": 73 }, { "metro": "Toledo", "trade": "Spas", "listings": 78, "listings_no_website": 13, "listings_no_website_pct": 17, "listings_social_page_only": 3, "established_websites_tested": 39, "established_no_booking_path": 7, "established_no_booking_path_pct": 18 }, { "metro": "Toledo", "trade": "Tattoo studios", "listings": 57, "listings_no_website": 13, "listings_no_website_pct": 23, "listings_social_page_only": 9, "established_websites_tested": 27, "established_no_booking_path": 10, "established_no_booking_path_pct": 37 }, { "metro": "Toledo", "trade": "Tire shops", "listings": 61, "listings_no_website": 23, "listings_no_website_pct": 38, "listings_social_page_only": 2, "established_websites_tested": 10, "established_no_booking_path": 5, "established_no_booking_path_pct": 50 }, { "metro": "Toledo", "trade": "Towing", "listings": 42, "listings_no_website": 18, "listings_no_website_pct": 43, "listings_social_page_only": 2, "established_websites_tested": 13, "established_no_booking_path": 12, "established_no_booking_path_pct": 92 }, { "metro": "Toledo", "trade": "Transmission", "listings": 32, "listings_no_website": 12, "listings_no_website_pct": 38, "listings_social_page_only": 0, "established_websites_tested": 10, "established_no_booking_path": 6, "established_no_booking_path_pct": 60 }, { "metro": "Toledo", "trade": "Tree service", "listings": 30, "listings_no_website": 12, "listings_no_website_pct": 40, "listings_social_page_only": 1, "established_websites_tested": 11, "established_no_booking_path": 5, "established_no_booking_path_pct": 45 }, { "metro": "Toledo", "trade": "Tutoring", "listings": 43, "listings_no_website": 9, "listings_no_website_pct": 21, "listings_social_page_only": 1, "established_websites_tested": 6, "established_no_booking_path": 2, "established_no_booking_path_pct": 33 }, { "metro": "Toledo", "trade": "Veterinary clinics", "listings": 71, "listings_no_website": 10, "listings_no_website_pct": 14, "listings_social_page_only": 0, "established_websites_tested": 40, "established_no_booking_path": 6, "established_no_booking_path_pct": 15 }, { "metro": "Toledo", "trade": "Yoga studios", "listings": 40, "listings_no_website": 2, "listings_no_website_pct": 5, "listings_social_page_only": 0, "established_websites_tested": 12, "established_no_booking_path": 3, "established_no_booking_path_pct": 25 }, { "metro": "Cleveland", "trade": "Auto repair", "listings": 161, "listings_no_website": 85, "listings_no_website_pct": 53, "listings_social_page_only": 1, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Auto body", "listings": 79, "listings_no_website": 34, "listings_no_website_pct": 43, "listings_social_page_only": 1, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Auto parts", "listings": 95, "listings_no_website": 12, "listings_no_website_pct": 13, "listings_social_page_only": 0, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Barbers", "listings": 140, "listings_no_website": 68, "listings_no_website_pct": 49, "listings_social_page_only": 6, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Fleet repair", "listings": 55, "listings_no_website": 15, "listings_no_website_pct": 27, "listings_social_page_only": 0, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Hair salons", "listings": 156, "listings_no_website": 35, "listings_no_website_pct": 22, "listings_social_page_only": 7, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "House cleaning", "listings": 35, "listings_no_website": 5, "listings_no_website_pct": 14, "listings_social_page_only": 1, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Janitorial", "listings": 40, "listings_no_website": 13, "listings_no_website_pct": 32, "listings_social_page_only": 1, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Nail salons", "listings": 126, "listings_no_website": 49, "listings_no_website_pct": 39, "listings_social_page_only": 4, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Oil change", "listings": 53, "listings_no_website": 9, "listings_no_website_pct": 17, "listings_social_page_only": 0, "established_websites_tested": null, "established_no_booking_path": null, "established_no_booking_path_pct": null }, { "metro": "Cleveland", "trade": "Spas", "listings": 76, "listings_no_website": 10, 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